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Publisher
Kanopy Streaming
Language
English
Description
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value....
Publisher
Kanopy Streaming
Language
English
Description
Every business needs a business plan but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the business has been set up to do. Marketing: the plan describes the product, who it's aimed at, how they'll buy it and at what price. Production: the production plan outlines how they'll make their product. Resources: will the...
Publisher
Kanopy Streaming
Language
English
Description
In a business environment of fastmoving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly dif cult. How do you aim for a target that is constantly shifting while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far out as you can see; keep questioning your assumptions about your markets, resources, and competitors; and revise your...
Author
Language
English
Description
Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already self-employed, “The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss” alerts you to the challenges involved and provides proven strategies for surmounting these obstacles...
Author
Language
English
Formats
Description
"Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness—that is, a business with no more than 20 employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt gives readers the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting...
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Series
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English
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Description
The Book of Five Rings (五輪書, Go Rin no Sho) is a text on kenjutsu and the martial arts in general, written by the Japanese swordsman Miyamoto Musashi around 1645. Many translations have been made, and it enjoys an audience considerably broader than other martial artists and people across East Asia. For instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context....
Author
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English
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Description
"There are three mission-critical pillars that contribute to building future-proof businesses: strategy, leadership, and self-care. It?s essential to strategically re-adjust a business for success, consciously shape leadership and culture, and practice self-care as we humbly accept our own limitations as entrepreneurs. Instead of celebrating the hustle culture, promoting a glamorous view of entrepreneurship, or glorifying the few that amassed incredible...
Publisher
Kanopy Streaming
Language
English
Description
Today's technology and business initiatives have broken free of the local enterprise by expanding to involve organizations and workers across the far reaches of the globe. In this report, Paula Wagner, project management expert and co-author of the popular new book, Global Program Management, discusses the rise of global program management and offers advice and best practices that will improve the design, delivery and management of global IT and business...
13) Leading change
Author
Language
English
Formats
Description
Offers advice on how to lead an organization into change, including establishing a sense of urgency, developing a vision and strategy, and generating short-term wins.
Publisher
Kanopy Streaming
Language
English
Description
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? 1. Aims and objectives: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of St Mary Cray. And linked to a firm's aims will be a description of its product or service. In the case of the Spoonfed company this is a website where you find...
Publisher
Kanopy Streaming
Language
English
Description
Change inevitably generates resistance. Even the best strategic plans will fail if this resistance is not met and overcome. The challenge is to create a wave of change by gaining commitment from your employees as well as the other stakeholders necessary to make it happen. Dr. Katz explains six principles. Change inevitably generates resistance. Even the best strategic plans will fail if this resistance is not met and overcome. The challenge is to...
Author
Language
English
Description
Get the Summary of Richard Rumelt's Good Strategy Bad Strategy in 20 minutes. Please note: This is a summary & not the original book. "Good Strategy Bad Strategy" by Richard Rumelt dissects the essence of true strategic thinking versus the pitfalls of bad strategy. The book illustrates effective strategy through historical and corporate examples, emphasizing the importance of a unified approach that aligns actions with clear objectives. Apple's resurgence...
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Language
English
Formats
Description
The information age is over. For you to become successful in today's economy, you have to build powerful, mutually beneficial relationships with the right people, who have the right skills and can properly complement your strengths. If you already had all the skills, connections, resources, financial backing and technology you needed to reach the top, you'd already be there. Today's world moves fast. One person cannot possibly be an expert -or even...
Author
Series
Publisher
John Wiley & Sons, Inc
Language
English
Description
Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.
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